Since the inception of the Film Office in 1994, we have been able to track the growth of the film industry increasing to 8 million dollars in 2002 from 6 million dollars in 2001. This is the result of film, television, video and still photography projects selecting Maui County as their shooting destination. Prior to FY2000, this business was procured utilizing then state of the art technology but in January 2000, the County Film Office created two tools that are now actively used to solicit new business…a locations book and a locations video. Also completed in October of 2000 was a production guide(listing the local crew base on the island, which is second only to Oahu's) and by December 2000 an upgraded website featuring all the aforementioned tools as available to all those thinking of choosing Maui County as their filming destination. In FY2003 the website will continue to be updated and stay current with the trends for the future.

Additionally, a complete and updated photo library was created utilizing existing location photos coupled with those of top Maui based photographers. The photo library has been made available to the State Film Office to assist them in further soliciting film industry business for Maui County. Thanks to these pro-active marketing and promotional efforts, the film office has continued to garner world wide support from top flight film makers which will generate dollars for Maui County.

County film revenues have been steadily rising. Revenues for the first 3 quarters of 2002 are in the range of 3.5 million dollars.

More than 300 projects ranging from feature films, to television commercials to documentaries to music videos & still photo shoots came to Maui County in FY 2002. And the trend to increase our production is on the upswing.

Maui County and the State of Hawaii compete with many other destinations for film business. To help us be more competitive, the Film Offices of the Hawaiian Islands have worked diligently with the Legislature to pass Act 221 in FY2001 as well as a Resolution
To create a Film Industry Board to work with the Film Industry. With the enactment of
Act 221 the incentive to work in Hawaii was greatly enhanced. Countries around the globe have come to realize the impact of the highly lucrative film business and this Act
proves that Hawaii is just as aware of the impact to our economy.

Television commercials were another source of revenue for the film industry. Nabisco,
Toshiba, Volvo, Marlboro, Novell and Toyota are just a few of the companies who found the backdrop of Maui County the perfect way to spread the word about their products.

Videos for the kids "Let's Be Safe" to a six part Living Arts yoga series abounded. Music videos by the young singing sensations The Moffits and L.L.Cool J also found
The beauty of the island to their exact specifications.

Television Shows. PBS's "Legendary Lighthouse" series was filmed on Maui. Also The
Discovery Channel aired several shows that showcased our Island. Some of these shows were, "I Survived", Animal Adventures" and "Extreme Hawaii" . Also the Learning Channel, Fox TV, A&E and "E Entertainment Television" all featured shows highlighting Maui County.

Still photo shoots remain one of the top revenue producing avenues of the film industry on Maui. In FY 2002 Maui County realized over 1.9 million from companies including
Outer Banks Caralogue, Nike, Guess, Nordstroms, J.Jill, Vogue France, Macy's, Crazy Shirt, Corona, and Minolta who utilized our locations.

Rounding out the film industry on Maui are Industrials Films, Stock footage and Documentaries.

Marketing

FY 2002 was a great year for marketing film throughout the State and Maui County. The Maui County Film Office placed newly designed ads in the Hawaii Production Index as well as the Hollywood Reporter, LA & NY 411, The Hollywood Creative directory and many other publications. We will begin another exciting and extensive ad campaign in FY 2003.

To maximize exposure of the film office, Maui County worked closely with the Film Offices of the Hawaiian Islands(the four County Film offices). We worked as a group at Conventions, Film Festivals and Trade Shows. The Film Offices also hosted a successful reception at the Sundance Film Festival with many of the Industry Executives in attendance.

The Maui County Film Office continues to support the efforts of the Maui Film Festival, The Hawaii International Film Festival, The Maui Writers Conference and the Hawaii Filmmakers Initiative. The Maui Film Festival continues into it's Fourth Year. FY 2002 had Clint Eastwood honoured as the Silversword recipient. Because the festival is truly about films it's a cultural positive for the Community of Maui. FY 2003 should be a banner year for the Festival and the Island of Maui.

For further information and access to our location photo files and production film guide,
go to the Maui Film Office website at www.filmmaui.com.