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Visitor Industry
Photo by Maui Visitors Bureau |
Maui County is unique in Hawaii. It is the only County that can boast three very different and special islands, each of which offers its own set of one-of-a-kind experiences for seasoned travelers as well as first time visitors
Photo by Maui Visitors Bureau |
The Maui Visitors Bureau, along with the Maui Hotel and Lodging Association and numerous properties, local businesses and other industry partners, has established a camaraderie proven to be effective and fruitful in promoting and supporting the visitor industry and the County as a whole.
Over the years, MVB has implemented the vision set forth by the Maui County Council – increased expenditures and longer stays while addressing the impacts caused by visitors. Today, Maui consistently produces some of highest room rates and occupancies in the state. Increased revenue for Maui Nui from "TAT" (hotel room tax) exceeds $20 million annually.The lion’s share of this tax is not paid by local residents, but rather by visitors who stay in Maui’s hotels and resorts. Maui County then reinvests these visitor-generated dollars into marketing Maui Nui for the benefit of all industry dependent businesses.
Photo by Maui Visitors Bureau |
MVB’s comprehensive marketing efforts and programs have contributed to Maui Nui’s success and status, and are the envy of destinations worldwide. Always "first out of the gate", MVB continually sets the standard by launching campaigns to "create buzz" and capitalize on travel trends. These campaigns have included, "Maui Loves Kids" (family travel); "Maui For Life!" (health and wellness travel); "Malama Maui" (Eco, Agricultural and Cultural tourism) and, "Romance Me Maui" (weddings, honeymoons and romance).
Photo by Maui Visitors Bureau |
The Islands of Maui Nui are more than sand and surf destinations. Myriad amenities including world-class resorts, award-winning cuisine, stunning natural beauty, a plethora of activities and the islands' host Hawaiian culture have propelled Maui into the limelight.
Photo by Maui Visitors Bureau |
Photo by Maui Visitors Bureau |