December 12, 2018, 12:00 PM - 1:30 PM @ Maui County Business Resource Center
The importance of value creation cannot be overstated. The value you create for customers will have a bigger long-term effect on sales growth and customer retention than product or price. This workshop will focus on ways to create value, how value can mean different things to different customers, and how your marketing activities should communicate value and not just the product itself.
Bobby founded RedRidge Consultants in 2012. He works with businesses across multiple industries and his primary focus is helping small businesses start and manage their business. Bobby has a master’s degree in health administration from the University of Southern California in Los Angeles, CA
December 18, 2018, 12:00 PM - 12:45 PM @ Maui County Business Resource Center
In a world where people are now buying used cars online and taking delivery from vending machines (yes…you read that right!), consumers are much more likely to buy art, too. However, there are certain marketing and design principles that are often ignored when putting a website together.
As a professional website reviewer, Mckenna often reviews very expensive and complex sites that are “designed” by web developers that totally miss essential parts that are imperative to online sales.
In this workshop, the instructor will go over the basics of setting up your site using designs and methods that will help keep people on your site and engaged. This will include creating menus and pages that move people logically and simply through the consideration stages to the purchasing process.
You will learn to create the momentum and flame the desires that lead to sales. You will learn the difference between a website that has marketing at its core vs just a bunch of pretty pages.