November 20, 2018, 1:30 PM - 4:30 PM @ Council Chamber
November 20, 2018, 12:00 PM - 12:45 PM @ Maui County Business Resource Center
There are three very specific stages that we all go through before we are comfortable enough to commit our dollars to purchase anything. A bottle of wine, a new phone, or even a piece of fruit will be put through these stages. Art is no different. And you need to know what each stage means so you can address the needs that arise during each stage. In the world of online sales (and offline, too), understanding the “Buyer’s Journey” means you must gain the trust levels needed for a purchase of your art. Without this understanding, your website and other selling material will result in lost opportunities and sales. In this workshop, the instructor will break-down fundamentals and underline your part in helping move people through each of the three stages to increase your chances as making a sale. Bring your business card, your challenges, your inspiration, and your willingness to grow your skills and find more loving homes for your art.