February 19, 2019, 10:30 AM - 12:30 PM @ Early Childhood Resource Center
February 19, 2019, 12:00 PM - 12:45 PM
In another of her monthly series dedicated to helping artists build thriving businesses, this presentation focuses on getting results from your marketing efforts. Converting interest into a purchase is the goal of everyone who has a website. It’s time to put all the parts to work and this workshop will include quick reviews of the previous three workshops and help you put a tried-and-true plan into effect. The “funnel” is the perfect visual to help you understand what you need to do to guide the experience of your collectors and would-be collectors into a system that encourages purchases. This seminar will help you create the flow in your marketing plans that will increase your likelihood of a sale. Special focus will include the basics of creating a landing/sales page that marketers rely on to convert interest into purchases. Mckenna Hallett’s background includes over fifty years of sales and marketing experience and over 26 years as a full-time studio artist here on Maui.